{
  "report_date": "2026-10-19",
  "as_of": "2026-10-19T11:39:42.891774+00:00",
  "attribution": "Last click / date of click",
  "currency": "USD",
  "roas_benchmark": {
    "value": 4.5,
    "basis": "Typical ROAS reference supplied by Samuel on October 19; not a CFO-confirmed break-even point."
  },
  "windows": {
    "recent": {
      "start": "2026-10-12",
      "end": "2026-10-18",
      "spend": 1183.38,
      "consults": 7,
      "consult_transactions": 8,
      "consult_cpa": 169.05428571428573,
      "unfiltered_unique_sales": 7,
      "cost_per_unique_sale": 169.05428571428573,
      "revenue": 316.0,
      "roas": 0.2670317226926262
    },
    "prior": {
      "start": "2026-10-05",
      "end": "2026-10-11",
      "spend": 1185.58,
      "consults": 2,
      "consult_transactions": 2,
      "consult_cpa": 592.79,
      "unfiltered_unique_sales": 4,
      "cost_per_unique_sale": 296.395,
      "revenue": 15768.0,
      "roas": 13.299819497629853
    },
    "last3": {
      "start": "2026-10-16",
      "end": "2026-10-18",
      "spend": 526.61,
      "consults": 2,
      "consult_transactions": 2,
      "consult_cpa": 263.305,
      "unfiltered_unique_sales": 2,
      "cost_per_unique_sale": 263.305,
      "revenue": 74.0,
      "roas": 0.14052144851028275
    },
    "last14": {
      "start": "2026-10-05",
      "end": "2026-10-18",
      "spend": 2368.96,
      "consults": 9,
      "consult_transactions": 10,
      "consult_cpa": 263.21777777777777,
      "unfiltered_unique_sales": 11,
      "cost_per_unique_sale": 215.36,
      "revenue": 16084.0,
      "roas": 6.789477238957179
    },
    "mature": {
      "start": "2026-09-01",
      "end": "2026-09-27",
      "spend": 3374.18,
      "consults": 21,
      "consult_transactions": 22,
      "consult_cpa": 160.6752380952381,
      "unfiltered_unique_sales": 34,
      "cost_per_unique_sale": 99.24058823529411,
      "revenue": 43854.0,
      "roas": 12.99693555174887
    },
    "later": {
      "start": "2026-09-01",
      "end": "2026-10-04",
      "spend": 4588.04,
      "consults": 35,
      "consult_transactions": 36,
      "consult_cpa": 131.08685714285716,
      "unfiltered_unique_sales": 49,
      "cost_per_unique_sale": 93.6334693877551,
      "revenue": 47472.0,
      "roas": 10.346901945057148
    },
    "month": {
      "start": "2026-09-19",
      "end": "2026-10-18",
      "spend": 4839.44,
      "consults": 30,
      "consult_transactions": 33,
      "consult_cpa": 161.31466666666665,
      "unfiltered_unique_sales": 35,
      "cost_per_unique_sale": 138.2697142857143,
      "revenue": 33505.0,
      "roas": 6.923321706643745
    }
  },
  "campaigns": {
    "recent": [
      {
        "spend": 840.08,
        "consults": 4,
        "consult_cpa": 210.02,
        "unfiltered_unique_sales": 4,
        "revenue": 148.0,
        "roas": 0.17617369774307207,
        "name": "Original webinar"
      },
      {
        "spend": 343.3,
        "consults": 3,
        "consult_cpa": 114.43333333333334,
        "unfiltered_unique_sales": 3,
        "revenue": 168.0,
        "roas": 0.4893678997960967,
        "name": "Sales Team"
      }
    ],
    "month": [
      {
        "spend": 3596.44,
        "consults": null,
        "consult_cpa": null,
        "unfiltered_unique_sales": 23,
        "revenue": 17354.0,
        "roas": 4.825327268076209,
        "name": "Original webinar"
      },
      {
        "spend": 1243.0,
        "consults": null,
        "consult_cpa": null,
        "unfiltered_unique_sales": 12,
        "revenue": 16151.0,
        "roas": 12.993563958165728,
        "name": "Sales Team"
      }
    ],
    "mature": [
      {
        "spend": 3183.73,
        "consults": null,
        "consult_cpa": null,
        "unfiltered_unique_sales": 34,
        "revenue": 43854.0,
        "roas": 13.774409262091948,
        "name": "Original webinar"
      },
      {
        "spend": 190.45,
        "consults": null,
        "consult_cpa": null,
        "unfiltered_unique_sales": 0,
        "revenue": 0.0,
        "roas": 0.0,
        "name": "Sales Team"
      }
    ],
    "later": [
      {
        "spend": 4036.08,
        "consults": null,
        "consult_cpa": null,
        "unfiltered_unique_sales": 42,
        "revenue": 47183.0,
        "roas": 11.690303462765852,
        "name": "Original webinar"
      },
      {
        "spend": 551.96,
        "consults": null,
        "consult_cpa": null,
        "unfiltered_unique_sales": 7,
        "revenue": 289.0,
        "roas": 0.5235886658453511,
        "name": "Sales Team"
      }
    ]
  }
}