{
  "report_date": "2026-10-26",
  "as_of": "2026-10-26T12:22:54.370101+00:00",
  "attribution": "Last click / date of click / all sources",
  "currency": "USD",
  "roas_benchmark": {
    "value": 4.5,
    "basis": "Samuel\u2019s typical reporting reference; not a CFO-confirmed break-even point."
  },
  "period_labels": {
    "recent": "October 19\u201325 \u00b7 recent revenue is still developing",
    "month": "September 26\u2013October 25 \u00b7 mixed maturity",
    "mature": "September 1\u2013October 4 \u00b7 at least three full intervening weeks",
    "later": "September 1\u2013October 11 \u00b7 at least two full intervening weeks"
  },
  "windows": {
    "recent": {
      "start": "2026-10-19",
      "end": "2026-10-25",
      "spend": 1157.89,
      "consults": 8,
      "consult_transactions": 8,
      "consult_cpa": 144.73625,
      "unfiltered_unique_sales": 9,
      "cost_per_unique_sale": 128.65444444444447,
      "revenue": 3526.0,
      "roas": 3.0451942757947643
    },
    "prior": {
      "start": "2026-10-12",
      "end": "2026-10-18",
      "spend": 1184.01,
      "consults": 9,
      "consult_transactions": 10,
      "consult_cpa": 131.55666666666667,
      "unfiltered_unique_sales": 9,
      "cost_per_unique_sale": 131.55666666666667,
      "revenue": 390.0,
      "roas": 0.3293891098892746
    },
    "last3": {
      "start": "2026-10-23",
      "end": "2026-10-25",
      "spend": 476.02,
      "consults": 0,
      "consult_transactions": 0,
      "consult_cpa": null,
      "unfiltered_unique_sales": 0,
      "cost_per_unique_sale": null,
      "revenue": 0.0,
      "roas": 0.0
    },
    "last14": {
      "start": "2026-10-12",
      "end": "2026-10-25",
      "spend": 2341.9,
      "consults": 17,
      "consult_transactions": 18,
      "consult_cpa": 137.75882352941176,
      "unfiltered_unique_sales": 18,
      "cost_per_unique_sale": 130.10555555555555,
      "revenue": 3916.0,
      "roas": 1.6721465476749646
    },
    "mature": {
      "start": "2026-09-01",
      "end": "2026-10-04",
      "spend": 4588.04,
      "consults": 35,
      "consult_transactions": 36,
      "consult_cpa": 131.08685714285716,
      "unfiltered_unique_sales": 51,
      "cost_per_unique_sale": 89.96156862745097,
      "revenue": 63166.0,
      "roas": 13.767534720708625
    },
    "later": {
      "start": "2026-09-01",
      "end": "2026-10-11",
      "spend": 5773.62,
      "consults": 36,
      "consult_transactions": 38,
      "consult_cpa": 160.37833333333333,
      "unfiltered_unique_sales": 54,
      "cost_per_unique_sale": 106.91888888888889,
      "revenue": 78934.0,
      "roas": 13.671492062172433
    },
    "month": {
      "start": "2026-09-26",
      "end": "2026-10-25",
      "spend": 5097.43,
      "consults": 35,
      "consult_transactions": 37,
      "consult_cpa": 145.64085714285716,
      "unfiltered_unique_sales": 42,
      "cost_per_unique_sale": 121.36738095238096,
      "revenue": 44107.0,
      "roas": 8.652791700915952
    }
  },
  "campaigns": {
    "recent": [
      {
        "spend": 812.06,
        "consults": 6,
        "consult_cpa": 135.34333333333333,
        "unfiltered_unique_sales": 7,
        "revenue": 3452.0,
        "roas": 4.250917419895082,
        "name": "Original webinar"
      },
      {
        "spend": 345.83,
        "consults": 2,
        "consult_cpa": 172.915,
        "unfiltered_unique_sales": 2,
        "revenue": 74.0,
        "roas": 0.21397796605268485,
        "name": "Sales Team"
      }
    ],
    "month": [
      {
        "spend": 3598.3,
        "consults": 23,
        "consult_cpa": 156.44782608695652,
        "unfiltered_unique_sales": 27,
        "revenue": 20685.0,
        "roas": 5.748547925409221,
        "name": "Original webinar"
      },
      {
        "spend": 1499.13,
        "consults": 12,
        "consult_cpa": 124.92750000000001,
        "unfiltered_unique_sales": 15,
        "revenue": 23422.0,
        "roas": 15.623728429155575,
        "name": "Sales Team"
      }
    ],
    "mature": [
      {
        "spend": 4036.08,
        "consults": 28,
        "consult_cpa": 144.1457142857143,
        "unfiltered_unique_sales": 43,
        "revenue": 55680.0,
        "roas": 13.795564012606292,
        "name": "Original webinar"
      },
      {
        "spend": 551.96,
        "consults": 7,
        "consult_cpa": 78.85142857142857,
        "unfiltered_unique_sales": 8,
        "revenue": 7486.0,
        "roas": 13.562576998333212,
        "name": "Sales Team"
      }
    ],
    "later": [
      {
        "spend": 4873.92,
        "consults": 29,
        "consult_cpa": 168.06620689655173,
        "unfiltered_unique_sales": 44,
        "revenue": 55754.0,
        "roas": 11.439252183047731,
        "name": "Original webinar"
      },
      {
        "spend": 899.7,
        "consults": 7,
        "consult_cpa": 128.52857142857144,
        "unfiltered_unique_sales": 10,
        "revenue": 23180.0,
        "roas": 25.764143603423364,
        "name": "Sales Team"
      }
    ]
  },
  "prior_consult_backfill": {
    "previously_reported": 7,
    "current": 9,
    "added": 2
  },
  "revenue_note": "Prior and 30-day results include one unresolved duplicate $47 charge; native consult counts already count it once."
}