OCTOBER 12–18, 2026 WEEKLY AUDIT

Strong returns.
More consults. Lower CPA.

Both campaigns exceed the 4.5× ROAS reference over the last 30 days.
This week, paid consults rose from 2 to 7 with spend essentially flat.

CAMPAIGN WINS · SEPTEMBER 19–OCTOBER 18

Typical ROAS reference 4.5×

Original webinar

4.83×

7.2% above reference

$17,354.00attributed revenue

$3,596.44ad spend

Sales Team

12.99×

188.7% above reference

$16,151.00attributed revenue

$1,243.00ad spend

Last 30 days: mature and younger clicks combined. The 4.5× reference is Samuel’s typical reporting benchmark, not a confirmed break-even point. ROAS uses total attributed revenue; it is not net profit.

THIS WEEK’S ACQUISITION · OCTOBER 12–18

Ad spend

$1,183.38↓ 0.2%vs. $1,185.58 last week

Paid consults

7↑ 250%vs. 2 last week · native unique sales

Consult CPA

$169.05↓ 71.5%vs. $592.79 last week

Revenue to date

$316.00Still developing0.27× ROAS · recent click dates

CONSULT ACQUISITION

More consults from essentially the same spend.

Paid consults increased 250% and consult CPA fell 71.5% versus the previous week. Daily volume is shown below for context; campaign-level returns guide decisions.

Native unique paid consults by click date

Mon 12

Tue 13

Wed 14

Thu 15

Fri 16

Sat 17

Sun 18

GIVE REVENUE TIME

Today’s acquisition. Tomorrow’s return.

01 / REVENUE

Consults are booked a couple of weeks out. We allow roughly 14–21 days for revenue to develop against the original click dates, while recognizing earlier closes when they happen.

Still developing

Recent clicks

0.27×

2026-10-12 — 2026-10-18

Ad spend: $1,183.38
Total revenue: $316.00

Allow 14–21 days for revenue to develop

October 12–18 clicks are only 1–7 calendar days old. This is an early reading, not a final profitability verdict.

More developed

Two-week cutoff

10.35×

2026-09-01 — 2026-10-04

Ad spend: $4,588.04
Total revenue: $47,472.00

129.9% above the 4.5× reference

September 1–October 4 includes clicks with at least two full intervening weeks. Revenue can still grow.

More developed

Three-week cutoff

13.00×

2026-09-01 — 2026-09-27

Ad spend: $3,374.18
Total revenue: $43,854.00

188.8% above the 4.5× reference

September 1–27 includes clicks with at least three full intervening weeks. Use as older-cohort context.

These windows overlap and contain different click cohorts. Their ROAS values are not a week-over-week trend, and “more developed” does not mean final.

SAME CLICKS · LATER READING

Revenue continues to fill in.

For the unchanged October 4–10 click window, attributed revenue rose between our October 11 and October 19 snapshots.

As of Oct 11$7,355

As of Oct 19$15,852

+$8,497on the same click dates

CAMPAIGN PROFITABILITY FIRST

The bigger picture behind each ad.

02 / CAMPAIGNS

Campaign performance

October 12–18 · recent revenue is immature

Campaign	Spend	Paid consults	Consult CPA	Revenue	ROAS	vs. 4.5×
Original webinar	$840.08	4	$210.02	$148.00	0.18×	Developing
Sales Team	$343.30	3	$114.43	$168.00	0.49×	Developing

The typical ROAS reference is 4.5×. Recent-week revenue is still developing, so compare the 30-day and older-cohort views before making performance decisions. Above-reference campaigns keep their delivering ads; isolated low ad-level ROAS is not a reason to intervene.

SPEND ALLOCATION

Budget moved toward retargeting—as intended.

Previous week9.0%

This week50.8%

The intended shift: retargeting received 50.8% of Sales Team spend, up from 9.0%. Its paid consult volume moved from 0 to 1, while campaign consults increased from 0 to 3. Daily budget stayed at $50. The allocation supports the consult-sales objective; this comparison alone does not establish causation.

CAMPAIGN-FIRST MANAGEMENT

Let above-benchmark campaigns keep working.

Sales Team cold AS7 has 47.02× ROAS over September 19–October 18. AS6 added two consults this week.

Both campaigns exceed the 4.5× reference over the last 30 days. Preserve ads receiving delivery rather than flagging individual low-ROAS ads or ad sets. Ads with no delivery remain a separate eligibility review.

Ad-set detail October 12–18

Ad set	Spend	Paid consults	Consult CPA	Revenue	ROAS
Original · Lookalike	$272.39	2	$136.20	$74.00	0.27×
Original · Retargeting	$295.62	2	$147.81	$74.00	0.25×
Original · Cold	$272.07	0	—	$0.00	0.00×
Sales Team · Cold	$168.71	2	$84.36	$74.00	0.44×
Sales Team · Retargeting	$174.47	1	$174.47	$94.00	0.54×
Sales Team · Lookalike	$0.12	0	—	$0.00	0.00×

PROTECT WHAT’S WORKING

Winning ads & early signals.

03 / CREATIVE

A revenue leader and two acquisition signals worth preserving. These highlights explain the wins within successful campaigns. Individual low-ROAS ads are not watch or cut items while campaign-level returns exceed the reference.

Sales Team AS7 video thumbnail: Dr. Greg outdoors with the opening hook

View video ↗

Revenue leader · Keep

Sales Team · Cold AS7

September 19–October 18 · mixed maturity

47.02×ROAS

Spend: $333.79
Total revenue: $15,694.00
Unfiltered unique sales: 2
Cost per unique sale: $166.90
Consult CPA: —

Revenue comes from two higher-value purchases, not consults. This week: $25.28 spend, no new attributed purchase. Preserve the longer-term winner.

SALES TEAM / COLD VIDEO2

paid consults
this week

View AS6 video ↗

Acquisition signal · Keep

Sales Team · Cold AS6

October 12–18 · revenue developing

$58.07CONSULT CPA

Spend: $116.13
Total revenue: $74.00
Unique sales / paid consults: 2 / 2
Cost per unique sale: $58.07
ROAS to date: 0.64×

Both unique sales are verified consult purchases. A useful acquisition signal, with only two consults so far.

Dr. Greg Fall Special creative: $37 evaluation with code FALLRESET

View fall ad ↗

Fall refresh · Early signal

Original · Retargeting IA10

October 12–18 · revenue developing

$98.25CONSULT CPA

Spend: $196.49
Total revenue: $74.00
Unique sales / paid consults: 2 / 2
Cost per unique sale: $98.25
ROAS to date: 0.38×

The clearest early consult signal among the new retargeting ads. Two consults are an encouraging start for the refreshed creative.

All four fall ads October 12–18

Fall ad	Spend	Unique sales / consults	Cost per unique sale / consult CPA	Revenue	ROAS
Original · IA10	$196.49	2	$98.25	$74.00	0.38×
Original · IA8	$49.94	0	—	$0.00	0.00×
Sales Team · IA10	$145.92	0	—	$0.00	0.00×
Sales Team · IA8	$18.25	1	$18.25	$94.00	5.15×

All purchases here are consult products, so the unfiltered and consult-only unique counts match. Sales Team IA8 has one native unique sale from two $47 transactions; its $18.25 CPA and 5.15× ROAS are not a stable scaling benchmark. Sales Team IA10 has $145.92 spend and no purchase; this is descriptive detail, not a watch/cut recommendation within an above-benchmark campaign.

THE PLAN FROM HERE

Preserve the wins. Build on the progress.

04 / DECISIONS

01Completed

Fall creative & banner

Fall ads are live in both retargeting ad sets. The order-form banner matches FALLRESET. Back-to-school ads are completed and no longer running.

02Leave unchanged

Audience & cold creative

Keep the existing 50% video-viewer audience unchanged to avoid affecting its dependent ad sets. Preserve the other ad sets and strong performers.

03Hold & discuss

Budget & campaign structure

Hold the planned 15% Sales Team increase while consult consistency and sales capacity are reviewed. Discuss dedicated cold and retargeting campaigns; keep existing campaigns running.

FATIGUE CHECK

No conclusive combined fatigue pattern.

Frequency and CPM are mixed. Unique outbound CTR and cost per unique outbound click are unavailable through the current connector, so the full fatigue check remains incomplete. Zero delivery is a separate eligibility and replacement review—not proof of fatigue.

How to read this report Attribution, definitions & validation

Attribution & dates

Hyros · last click · date of click · all sources · USD. Financial snapshot: October 19, 2026, 7:39 a.m. Eastern. Weeks include both endpoints. Hyros returns UTC−05:00; its named timezone is unconfirmed. Meta delivery dates use America/Chicago. The weekly meeting schedule uses America/New_York.

Consults & purchases

Paid consults use native Hyros Unique Sales filtered to the verified $37/$47 products ($stripe-37 and $stripe-47). The unresolved $97 product is excluded. Native unique counts are retained at each grouping, not added across ads or days. Consult CPA excludes downstream purchases.

This week: 7 unfiltered unique sales, $169.05 cost per unique sale, 8 consult transactions. Prior week: 4 unfiltered unique sales, $296.40 cost per unique sale, including 2 consults. Purchases do not establish an enrollment close rate.

Revenue & decisions

ROAS = total attributed revenue ÷ spend for the same scope and click dates. It includes consult and downstream revenue. The 14–21 day lag is a working estimate, not a guarantee or a reason to ignore early revenue. Use the typical 4.5× ROAS reference supplied by Samuel, with exact dates and multiple windows. When campaign-level ROAS is above the reference, preserve delivering ads regardless of weaker individual metrics; review no-delivery ads separately after checking eligibility. This reference is not a validated break-even point; CFO-specific economics and a firm CPA target remain pending.

Reconciliations & limits

Hyros account, campaign, ad-set and native source spend reconcile across seven windows; transaction revenue reconciles independently. Current ad spend sums are $0.08 below the account total. Meta spend is $0.48 higher this week and $0.05 higher in the prior week; financial ratios use Hyros throughout. Unreliable generated spend/AD fields are excluded. Status checks use actual delivery, not ACTIVE fields alone.