Original webinar
5.75×
27.7% above reference$20,685.00attributed revenue
$3,598.30ad spend
OCTOBER 19–25, 2026 WEEKLY AUDIT
Strong campaign returns.
Building on what works.
Both campaigns exceed the 4.5× reference over the last 30 days.
Eight paid consults this week, with $3,526 in attributed revenue so far.
CAMPAIGN WINS · SEPTEMBER 26–OCTOBER 25
Typical ROAS reference 4.5×Sales Team
15.62×
247.2% above reference$23,422.00attributed revenue
$1,499.13ad spend
The 30-day view combines mature and younger clicks. The 4.5× reference is Samuel’s typical reporting benchmark, not confirmed break-even economics. ROAS measures attributed revenue, not net profit. One unresolved duplicate $47 charge remains in Sales Team revenue; removing it would not change the above-reference conclusion.
THIS WEEK’S ACQUISITION · OCTOBER 19–25
Ad spend
$1,157.89↓ 2.2%vs. $1,184.01 prior weekPaid consults
88 vs. 9Prior week updated from 7 as purchases arrivedConsult CPA
$144.74↑ 10.0%vs. $131.56 reread prior weekRevenue to date
$3,526.003.05× ROASIncludes an early $3,200 downstream purchaseCONSULT ACQUISITION
Eight consults. Keep the next step measured.
Consults arrived Monday–Thursday; Friday–Sunday clicks have none attributed yet. We’re preserving the working campaigns and holding budget increases while consult consistency and sales capacity are reviewed.
Native unique paid consults by click date
2Mon 19
1Tue 20
2Wed 21
3Thu 22
0Fri 23
0Sat 24
0Sun 25
WHY LAST WEEK’S COUNT CHANGED
7 then. 9 now. The same October 12–18 click dates.
Two later consult purchases were attributed back to October 15 and October 18 clicks. The previous dated dashboard stays unchanged; today’s comparison uses the updated nine consults and $131.56 CPA. This is normal backfill under date-of-click reporting, separate from the earlier all-source purchase reconciliation.
GIVE REVENUE TIME
Revenue is catching up with earlier clicks.
Consult appointments are booked ahead. Allow roughly 14–21 days for revenue to develop, while recognizing earlier closes when they occur. New clicks are not judged as finished results.
Recent clicks
3.05×
2026-10-19 — 2026-10-25
- Ad spend
- $1,157.89
- Total revenue
- $3,526.00
Allow 14–21 days for revenue to develop
October 19–25 clicks are 1–7 calendar days old. Revenue includes an early $3,200 downstream purchase, not just consults.
Two-week cutoff
13.67×
2026-09-01 — 2026-10-11
- Ad spend
- $5,773.62
- Total revenue
- $78,934.00
203.8% above the 4.5× reference
September 1–October 11 clicks have at least two full intervening weeks. Later revenue can still be attributed here.
Three-week cutoff
13.77×
2026-09-01 — 2026-10-04
- Ad spend
- $4,588.04
- Total revenue
- $63,166.00
205.9% above the 4.5× reference
September 1–October 4 clicks have at least three full intervening weeks. Older results provide context, not a guarantee for new spend.
These overlapping windows contain different click cohorts; their ROAS values are not a weekly trend. The recent October 12–25 window is 1.67× and still developing.
SAME CLICKS · LATER READING
$15,768 more revenue on the same dates.
For unchanged September 19–October 18 clicks, two later higher-value purchases and two consults added revenue between snapshots.
As of Oct 19$33,505
As of Oct 26$49,273
+$15,768same click dates, reread later
CAMPAIGN PROFITABILITY FIRST
Protect the campaigns producing returns.
Campaign performance
October 19–25 · recent revenue is still developing
| Campaign | Spend | Paid consults | Consult CPA | Revenue | ROAS | vs. 4.5× |
|---|---|---|---|---|---|---|
| Original webinar | $812.06 | 6 | $135.34 | $3,452.00 | 4.25× | Developing |
| Sales Team | $345.83 | 2 | $172.92 | $74.00 | 0.21× | Developing |
Both campaigns exceed 4.5× in the 30-day and older-cutoff views. Preserve delivering ads even when individual results are weaker. Native consult-only counts are now verified at campaign grouping for all displayed windows.
SPEND ALLOCATION
Retargeting received more of the Sales Team budget.
October 12–1850.8%
October 19–2588.7%
This continues the intended shift: $306.59 of $345.83 went to retargeting. Retargeting produced one consult in each week; campaign consults moved from three to two. The allocation is as intended, but a consult lift is not yet demonstrated. Daily budget remains $50.
CAMPAIGN-FIRST MANAGEMENT
Preserve the wins. Review delivery separately.
Original cold AS6 produced $3,247 in recent revenue. Sales Team cold AS7 retains strong 30-day revenue history but received no delivery this week.
Review allocation and eligibility for AS7 and the Sales Team lookalike ads before considering replacements. Zero delivery is different from creative fatigue. Do not remove a strong revenue reference automatically.
Ad-set detail October 19–25
| Ad set | Spend | Paid consults | Consult CPA | Revenue | ROAS |
|---|---|---|---|---|---|
| Original · Lookalike | $285.07 | 4 | $71.27 | $168.00 | 0.59× |
| Original · Retargeting | $254.30 | 0 | — | $0.00 | 0.00× |
| Original · Cold | $272.69 | 2 | $136.35 | $3,284.00 | 12.04× |
| Sales Team · Cold | $39.24 | 1 | $39.24 | $37.00 | 0.94× |
| Sales Team · Retargeting | $306.59 | 1 | $306.59 | $37.00 | 0.12× |
Sales Team lookalike had $0 spend, impressions and reach. Its current native consult-filtered source report also shows zero consults. Individual low results in delivering ad sets are descriptive, not cut recommendations.
EVIDENCE BEHIND THE WINS
Revenue leaders & consult signals.
Current-week revenue and consult signals are shown alongside an existing 30-day revenue leader. Small samples are labeled. These highlights support campaign-first decisions, not automatic scaling.
ORIGINAL · COLD AS632.25×
early attributed ROAS
Early revenue signal
Original · Cold AS6
October 19–25 · revenue developing
32.25×ROAS
- Spend
- $100.69
- Total revenue
- $3,247.00
- Unfiltered unique sales
- 2
- Cost per unique sale
- $50.35
- Consult CPA
- —
- ROAS to date
- 32.25×
One $3,200 downstream transaction and one $47 consult transaction. Native consult-only ad count was not separately retrieved; the unfiltered cost per sale is not consult CPA.
ORIGINAL · LOOKALIKE AS73
paid consults this week
Consult acquisition signal
Original · Lookalike AS7
October 19–25 · revenue developing
$60.74CONSULT CPA
- Spend
- $182.21
- Total revenue
- $131.00
- Unfiltered unique sales
- 3
- Cost per unique sale
- $60.74
- Consult CPA
- $60.74
- ROAS to date
- 0.72×
All three native unique sales are verified consult products. $60.74 CPA is a useful acquisition signal from a small sample.
View video ↗Existing revenue leader
Sales Team · Cold AS7
September 26–October 25 · mixed maturity
52.41×ROAS
- Spend
- $299.44
- Total revenue
- $15,694.00
- Unfiltered unique sales
- 2
- Cost per unique sale
- $149.72
- Consult CPA
- —
- ROAS to date
- 52.41×
Two higher-value purchases support the revenue result. This week: zero spend, impressions and reach. Preserve the ad and review delivery allocation separately.
All four fall ads October 19–25 · refresh remains live
| Fall ad | Spend | Native unique consults | Consult CPA | Revenue | ROAS |
|---|---|---|---|---|---|
| Original · IA10 | $226.30 | 0 | — | $0.00 | 0.00× |
| Original · IA8 | $28.00 | 0 | — | $0.00 | 0.00× |
| Sales Team · IA10 | $261.68 | 1 | $261.68 | $37.00 | 0.14× |
| Sales Team · IA8 | $44.91 | 0 | — | $0.00 | 0.00× |
All purchases on these ads are consult products, so native unfiltered and consult-only counts match. Original retargeting has no attributed consults this week; Sales Team IA10 has one. These are descriptive results within above-reference campaigns, not standalone cut recommendations.
THE PLAN FROM HERE
Keep the working structure. Confirm capacity.
Fall creative & banner
All four fall ads received delivery. The order form still shows the $37 FALLRESET offer. Back-to-school ads remain completed with zero weekly delivery.
Campaigns & audience
Keep delivering ads in the above-reference campaigns. Leave the existing 50% video-viewer audience unchanged. Review zero-delivery allocation separately.
Capacity & separate controls
Hold the planned 15% Sales Team increases. Discuss dedicated cold and retargeting campaigns while existing campaigns keep running. The Q4 email offer also waits for more sales capacity.
REFRESH CHECK
No automatic creative refresh.
Retargeting frequency fell in both campaigns while CPM rose. The full click-quality check remains unavailable. This does not establish creative fatigue or justify disrupting the campaigns. Confirm steadier consult flow and sales availability before increasing spend.
How to read this report Attribution, definitions & validation
Attribution & dates
Hyros · last click · date of click · all sources · USD. Financial snapshot: October 26, 2026, 8:22 a.m. Eastern. Weeks include both endpoints. Hyros returns UTC−05:00; its named timezone is unconfirmed. Meta delivery uses America/Chicago. Meeting scheduling uses America/New_York.
Purchase-week totals can differ from click-week totals and can include organic-attributed purchases. A final organic touch does not prove ads had no earlier influence.
Consults & purchases
Paid consults use native Hyros Unique Sales for $stripe-37/$stripe-47; $stripe-97 remains excluded. Counts are retained at their native grouping, never summed across ads or days. This week: 9 unfiltered unique sales at $128.65 each, versus 8 consults at $144.74 CPA. Consult revenue is $326; total revenue is $3,526. An enrollment close rate is not established.
Prior week now has 9 consults from 10 transactions. One duplicate $47 charge still has no recorded refund; it affects revenue, not the deduplicated consult count. The team needs to confirm its disposition.
Revenue & decisions
ROAS is total attributed revenue divided by spend for matching scope and click dates. The 14–21 day lag is an estimate. Use the 4.5× reporting reference with several windows, without treating it as CFO-confirmed break-even. Above-reference campaigns retain delivering ads; no-delivery review checks eligibility before replacement. A firm CPA target remains unconfirmed.
Recent revenue is immature: October 19–25 is 3.05× and October 12–25 is 1.67×. Older campaign strength does not guarantee new-cohort results.
Checks & limits
Seven windows reconcile Hyros account, campaign, ad-set and native source spend; revenue independently matches transactions. Native campaign consult counts are verified. Both weekly ad sums reconcile; older ad sums are $1.91 low and 30-day ad sums $0.23 low. Meta spend exceeds Hyros by $1.04 this week and $0.01 prior; financial ratios use Hyros.
Unique outbound CTR/CPC are unavailable. Generated zero-spend fields are excluded. Current delivery is checked separately from ACTIVE metadata. No live advertising, audience, budget, checkout or messaging changes were made.