Original webinar
13.39×
346.3% above CFO floor$65,251.00attributed revenue
$4,873.92ad spend
OCTOBER 26–NOVEMBER 1, 2026 WEEKLY AUDIT
Strong mature returns.
Preparing the next step.
Sales Team consults increased from two to three,
with CPA improving to $141.36 after the verified budget increase.
MATURE CAMPAIGN WINS · SEPTEMBER 1–OCTOBER 11
CFO mature ROAS floor 3×Sales Team
25.76×
758.8% above CFO floor$23,180.00attributed revenue
$899.70ad spend
At least three full intervening weeks of revenue development. ROAS is revenue return, not net profit. Weekly cohorts remain uneven; historical strength does not guarantee the return on new spend.
THIS WEEK’S ACQUISITION
Ad spend
$1,298.02+12.0%Prior week $1,159.23Paid consults
77 vs. 7Native consult-only Unique Sales; refunds belowConsult CPA
$185.437.3% below $200Up from $165.60 prior weekRevenue to date
$232.000.18× ROAS$306 gross less $74 refunds; still developingCFO GOALPOSTS
Under $200 per consult.
14-day CPA is $175.52; 30-day CPA is $167.55. Estimated CPA break-even is ~$315. Aim above 3× on mature ROAS, with ~1.9× as the estimated red line.
CAPACITY-GATED GROWTH
$57.50/day now verified.
Sales Team budget is 15% above its prior $50/day. Original remains $120/day. A further 15% step would be about $66.13/day, subject to Greg confirming sales and coaching capacity. $5,600/month remains a flexible planning placeholder.
CONSULT ACQUISITION
Seven native consults this week.
Sales Team: three at $141.36 CPA. Original: four at $218.49. The latest three click dates produced one consult on $590.20; further growth stays conditional.
Native consults by click date
1Mon 26
2Tue 27
2Wed 28
1Thu 29
0Fri 30
0Sat 31
1Sun 1
REFUNDS IN CONTEXT
Native count is not retained-client count.
Eight consult transactions produce seven native Unique Sales. Two $37 refunds reduce revenue by $74. Keep the agreed native denominator and confirm refund reasons separately.
PRIOR-WEEK RECONCILIATION
The clock change moves one boundary click.
Hyros now returns UTC−06:00. A $37 click previously October 19 at 12:11 a.m. now reads October 18 at 11:11 p.m. Prior week rereads as seven consults, versus eight in the preserved October 26 report. Both weeks use today’s returned basis.
Give revenue time. Check each cohort.
01 / REVENUEAllow roughly 14–21 days for revenue to develop. The newest week is 1–7 calendar days old. Broad historical strength does not hide weaker recent mature weeks.
Recent clicks
0.18×
2026-10-26 — 2026-11-01
- Spend
- $1,298.02
- Total revenue
- $232.00
Two-week cutoff
13.10×
2026-09-01 — 2026-10-18
- Spend
- $6,957.63
- Total revenue
- $91,158.00
Three-week cutoff
15.32×
2026-09-01 — 2026-10-11
- Spend
- $5,773.62
- Total revenue
- $88,431.00
RECENT COHORT FOLLOW-THROUGH
Weekly revenue remains uneven.
| Click cohort | Maturity | Original ROAS | Sales Team ROAS |
|---|---|---|---|
| 2026-10-05 — 2026-10-11 | At least 3 intervening weeks | 0.09× | 45.13× |
| 2026-10-12 — 2026-10-18 | At least 2 intervening weeks | 3.04× | 0.49× |
| 2026-10-03 — 2026-11-01 | Mixed maturity | 1.73× | 14.85× |
Original’s October 5–11 cohort is weak; the next week has reached 3.04×. Sales Team has a substantial earlier win, while October 12–18 remains below the floor. Recheck these unchanged cohorts as revenue arrives. Overlapping windows are not a weekly trend; later cutoffs add younger clicks.
Preserve delivery. Keep growth deliberate.
02 / CAMPAIGNSCampaign performance
October 26–November 1 · developing revenue
| Campaign | Spend | Paid consults | Consult CPA | Revenue | ROAS | vs. 3× floor |
|---|---|---|---|---|---|---|
| Original webinar | $873.94 | 4 | $218.49 | $121.00 | 0.14× | Developing |
| Sales Team | $424.08 | 3 | $141.36 | $111.00 | 0.26× | Developing |
Both campaigns exceed 3× in the broader mature view. Original’s 30-day result is 1.73× with mixed maturity. Individual weak results alone do not trigger cuts.
INTENDED ALLOCATION
Retargeting still receives the majority.
Sales Team retargeting received 69.7% of spend ($295.76 of $424.08), versus 88.7% previously. It produced two consults versus one. Cold traffic received more spend this week. Observed improvement does not establish causal lift from allocation or budget.
DELIVERY REVIEW
Two eligible ads received no delivery.
Sales Team lookalike AS6 and AS8 had zero spend, impressions and reach. Review allocation/eligibility before replacement. Cold AS7 resumed small delivery ($2.85). Exclude scheduled and completed ads from this review. Keep the 50% viewer audience unchanged.
Ad-set detail October 26–November 1
| Ad set | Spend | Native consults | Consult CPA | Revenue | ROAS |
|---|---|---|---|---|---|
| Original · Lookalike | $420.96 | 2 | $210.48 | $84.00 | 0.20× |
| Original · Retargeting | $221.96 | 2 | $110.98 | $37.00 | 0.17× |
| Original · Cold | $231.02 | 0 | — | $0.00 | 0.00× |
| Sales Team · Cold | $126.00 | 1 | $126.00 | $37.00 | 0.29× |
| Sales Team · Retargeting | $295.76 | 2 | $147.88 | $74.00 | 0.25× |
| Sales Team · Lookalike | $2.32 | 0 | — | $0.00 | 0.00× |
Native counts stay at their requested grouping. Do not sum deduplicated rows. Recent ROAS is developing; individual results are not standalone cut recommendations.
Consult signals & an existing revenue leader.
03 / CREATIVESALES TEAM · IA10 FALL2
native consults this week
Two-consult signal
Sales Team · IA10 fall
2026-10-26 — 2026-11-01
$114.80CONSULT CPA
- Spend
- $229.59
- Total revenue
- $74.00
- Unfiltered Unique Sales
- 2
- Cost per unique sale
- $114.80
- Consult CPA
- $114.80
- ROAS
- 0.32×
Both sales are verified consult products. $114.80 CPA is a small-sample acquisition signal.
SALES TEAM · COLD AS61
native consults this week
Early acquisition signal
Sales Team · Cold AS6
2026-10-26 — 2026-11-01
$16.26CONSULT CPA
- Spend
- $16.26
- Total revenue
- $37.00
- Unfiltered Unique Sales
- 1
- Cost per unique sale
- $16.26
- Consult CPA
- $16.26
- ROAS
- 2.28×
One consult on $16.26; useful early evidence, not an established scaled CPA.
View video ↗Existing revenue leader
Sales Team · Cold AS7
2026-10-03 — 2026-11-01
144.17×ROAS
- Spend
- $108.86
- Total revenue
- $15,694.00
- Unfiltered Unique Sales
- 2
- Cost per unique sale
- $54.43
- Consult CPA
- —
- ROAS
- 144.17×
Rolling-window revenue leader. This week: $2.85 spend, no purchases. Mixed-product consult CPA is unavailable.
SATURATION CHECK
Warm Sales Team response needs attention.
CPM rose $37.92 → $41.40 and frequency 1.94 → 2.19; ordinary outbound response weakened. Unique outbound measures are unavailable, so this is emerging pressure, not confirmed fatigue. Original warm CPM and frequency declined. Prepare the holiday refresh; preserve other delivering ads.
VARIETY & BUDGET
Stage new variety within the budget.
Sales Team has eight eligible configured-active ads, six receiving spend, plus three scheduled. Reconcile this with the four-ad operating ceiling for budgets around $50/day before stacking tests. Review no-delivery inventory first and preserve winners. Video and static ads are represented; the planned tweet-style test adds a different presentation.
Placement and traffic check Meta delivery, not Hyros consult attribution
| Placement | Spend | Share | Outbound clicks | Landing-page views |
|---|---|---|---|---|
| facebook / feed | $788.71 | 60.7% | 866 | 824 |
| facebook / facebook_reels | $153.13 | 11.8% | 163 | 148 |
| instagram / feed | $152.16 | 11.7% | 106 | 104 |
| instagram / instagram_stories | $86.28 | 6.6% | 79 | 73 |
| instagram / instagram_reels | $63.44 | 4.9% | 76 | 65 |
| facebook / facebook_stories | $35.21 | 2.7% | 34 | 27 |
| facebook / instream_video | $10.06 | 0.8% | 11 | 9 |
| facebook / facebook_reels_overlay | $8.56 | 0.7% | 14 | 15 |
| facebook / right_hand_column | $1.29 | 0.1% | 0 | 0 |
| facebook / search | $1.00 | 0.1% | 2 | 1 |
Facebook Feed share is 60.7%, up from 59.2%. Landing-page views/outbound clicks: account 1,267/1,351 (93.8%); Facebook Reels 148/163 (90.8%). These are event ratios, not unique-visitor conversion rates. Meta purchases use different attribution. No Audience Network delivery returned; current settings use Facebook/Instagram. No evidence here establishes bots or supports placement exclusions.
Coordinate the promotion. Confirm capacity.
04 / DECISIONSBlack Friday ads are prepared
Six ads created October 28, three per warm ad set, are pending/ad_scheduled with zero delivery. Confirm the planned November 3 start and fall end; exact activation time is not exposed.
Match banners & sequences
Use “Pre-Black Friday Sale” on email and order-form banners initially; ads can keep Black Friday wording. Confirm sequence activation. Check the coupon: $37 from $47 is 21.3% off, while proposed banner wording says 25%.
Agree the next growth step
Confirm sales/coaching capacity, refund handling and closes before the next conditional Sales Team increase. Keep Original’s budget and the viewer audience unchanged. Separate cold/retargeting campaigns remain a proposal.
How to read this report Definitions & validation
Attribution & dates
Hyros last click / date of click / all sources / USD. Main financial pull Nov 2, 7:52 a.m. EST; native and supplementary checks followed. API returns UTC−06:00; named Hyros zone unconfirmed. Meta uses America/Chicago. Both weeks include their endpoints. Offset changes mean historical snapshot differences are not automatically pure backfill.
Consults & refunds
Consults use native Unique Sales for $stripe-37/$stripe-47; $stripe-97 stays excluded. Current unfiltered and consult uniques both equal seven at $185.43. Prior unfiltered sales: eight at $144.90; consults: seven at $165.60. Two current $37 refunds are deducted from revenue. The older unresolved $47 duplicate remains separate. Native counts are not net retained clients; close rate is unverified.
Campaign decisions
CFO targets: consult CPA under $200 (~$315 estimated break-even), mature ROAS above 3× (~1.9× red line), flexible $5,600 monthly placeholder. Allow 14–21 days. Preserve delivering ads in healthy campaigns and review eligible no-delivery ads separately. Historical results do not guarantee new returns.
Checks & limits
Nine windows reconcile account/campaign/ad-set/native SOURCE spend and raw transaction revenue. Native campaign consult counts verified. Generated zero spend and duplicated click fields excluded. Both weekly ad sums reconcile; older ad sums differ $1.91, 30-day $0.08. Meta spend $1,299.84 versus Hyros $1,298.02: $1.82 unresolved. Minor $0.01 Meta aggregation differences remain. Unique outbound metrics and live banner verification unavailable. No live ads or messages changed.